SOUL AND LOVE – ENSURED SiLENT LUXURY
AIAYU, a danish fashion award winning label is all about sustainable, luxurious knitwear made of the finest, and softest lama wool -Cashllama -from the arid highlands of Bolivia. The underlying philosophy is to create original, but classic designs in authentic and durable materials that last beyond fashion trends, colors and shapes. AIAYU who was the first to introduce the unique Cashllama quality to the fashion market in 2005, is rooted in quality and love for Bolivian made products. AIAYU means soul in the indigenous language of Bolivia and describes so well what it is; products full of soul and love from its origin. AIAYU ensures decent working conditions during all phases of the production process.
A kind warning: when you have experienced this wonderful material you´ll never want to wear any other knits again… Please, handle your aiayu item with love:
The llama fiber is a self-cleaning fiber, which requires less washing than other materials. Simply airing your garment after use will save resources and is often enough for a fresh start. However, if washing is needed a high quality wool & silk detergent is best for maintaining the characteristics and flexibility of the natural fiber. It is also important to keep the temperature of the water cold throughout the washing to avoid stressing the fiber.
We always recommend hand wash, 30 degrees, using high quality detergent. Let the garment soak in water for 10-15 min. Rinse in 30 degree water. Please, avoid twisting, pressing or squeezing the water out and let the garment dry flat. Steam on medium temperature for a nice finish. If you have a very gentle washing machine it is possible to wash your Aiayu garment in the machine on a wool program 30 degrees, low cycle. However washing in the machine is at ones own risk, as we cannot guarantee the individual program settings on washing machines.