SOFiNAH is so much more than a multibrand shop for us owners; childhood friends Thia and Annika. It’s a refreshing lifestyle concept. A philosophy to FEEL FiNE about ourselves and always respect others. The standard of our service is high and we aim to give our customers a shopping experience that is both funky and meaningful. We just love to see our customers get a true connection with our handpicked labels. Slowshopping is what we call it!

SOFiNAH shop offers relaxed, yet chic clothing, accessories & make up. There is no item in the shop that has not been lovingly selected, with the main focus on great design, good quality and versatility. Our personally chosen brands complement each other perfectly. The signature style of SOFiNAH is a run-around outfit where opposites attract –an outfit you can easily dress up or down.

We´re proud to say that most labels; our FiNE FASHiON STORiES can´t be found anywhere else in Helsinki. We want to offer everyday essentials by interesting International niche labels, without forgetting the key trends each season. SOFiNAH Shop strives to be a small piece of paradise for the treasure hunters from near and far…

SOFiNAH shop loves to introduce a unique mix of brands with quality, esthetics and ethical values in common. We choose to work with suppliers that are capable of a responsible & transparent approach in the fashion industry.

We think that our customer has an eye for understated luxury. She is modern; loves to feel unique and likes the fact that she can enjoy ethically produced fashion. She never pursuits fast fashion trends – however, she is willing to step out of her comfort zone once in a while to try something new and fresh. She happily adapts our styling and make up tips to feel updated!

The invitingly small SOFiNAH Shop is situated in the heart of the design district in Helsinki on a happening street called Uudenmaankatu 17.

Our ON-LINE shop www.sofinah.fi has brought a part of the silent luxury of SOFiNAH available to all of you lovely ladies out there! All orders come beautifully gift wrapped. We ship internationally – of course.

Welcome to feel SOFiNAH!

Thia & Annika